K-Beauty, which has succeeded in differentiating itself in USA and France, is the next task!
2023 Global Cosmetic Focus Plan Ⅰ-USA and France Consumers in the United States, which boasts the world's largest single cosmetics market, and France, a recognized leader in the cosmetics industry, recognize the differentiation points of K-beauty, but give poor evaluations of the brand's popularity. At the same time, American consumers pointed out inconveniences during use, and French consumers responded by expressing both favorable reviews and dissatisfaction with the ingredients and raw materials. This is what the Korea Cosmetic Industry Research Institute (President Lee Jae-ran, www.kcii.re
- Huh Kang Woo Reporter
- 2023-09-01 07:33